Consumer Behavior in B2C eCommerce

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2025-11-28 11:20:37 - Traduzir -

Understanding consumer behavior is essential for businesses operating in the B2C eCommerce market, as it informs marketing strategies and product offerings. Today's consumers are more informed and empowered than ever, with access to vast amounts of information at their fingertips. Factors such as convenience, price, and product variety significantly influence purchasing decisions. Research...

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